• Home workout videos needs to have a time clock count down.  It’s the worst when you don’t know how much time you have left on the workout.
• Don’t show the “how to” moves during the regular workout; instead, just have the trainer get right into the workout because eventually people are going to become familiar with the workout and aren’t going to want to see this part.
• More to the point above — include a separate video on the same workout DVD that shows how to properly do each move so the consumer can watch it if they want to. This way, it keeps the regular workouts moving along quickly and when you first get the workouts and aren’t sure how to do them just yet, you can watch this when you need it. Another cool idea—when you’re doing the regular workout, and blurb comes up on the bottom lower third of the DVD that says click here to see the moves broken down and you can click it with your remote and it will take you out of the workout  and into the breakdown video. For example, if you’ve ever put on subtitles during the middle of a movie, it would work similar to this.  I’ve never seen this yet, but would be very cool.
• Keep each workout less than 60 minutes.  People have a hard time staying focused any longer than that.  40-45 minutes is a perfect amount of time and if the trainer gets right into the workout and keeps moving along quickly, this should be more then enough time for a great, sweaty workout.
• Name each move on the bottom lower third while trainer is doing the move so the people at home know what’s coming up.
• A workout program should be a 60 or 90 day program and include a fitness calendar showing what to do on each day. It’s important that a timeframe for transformation is established.  Because I want to know how long it will take me to see the results you’ve shown on your website and/or infomercial.
• Workout programs should come with a nutrition guide that includes a break down of fats, carbs and proteins and show include examples in each category. There should be a sample shopping list that has perforated edge so you can rip it out, easy recipes with prep times less than 30 minutes and images of every single recipe in your food guide.  There should be an example of at least of 7 days of what you would eat from the time you wake up to the time you go to bed and alternatives next to every single item or it should say “Look in column x to find an alternative to this if you don’t like this item).  A lot of times I see example days and I don’t like what’s listed, but then I don’t know what I should replace it with.  People need to be told exactly what to eat, or they will eat badly.
• The website for your workout DVDs should have bright Call To Action buttons, testimonials that support your claims and visuals showing people’s Before and After that have done and succeeded at the workout program. If people see your infomercial on TV, they might not be motivated enough to order right then, but may recall it later and end up on your website—make it easy and simple for them to Buy!

*Disclaimer: this is not intended toward any specific brand or company of DVDs. This is just my humble opinion.